The Evolution of Egypt’s Advertising Industry

Driving through a sea of billboards day after day has just become a staple part of daily life in Cairo. Giant billboards, endless celebrity-driven television advertisements and hours on end of social media pop-ups have slowly taken over our lives in both direct and indirect manners. This bombardment of advertising brings in to question a number of things: has advertising in Egypt gotten to be too much? Do these advertisements work? Do advertisers, clients and consumers even see eye to eye/work towards the same goal? How exactly has Egypt’s advertising…

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