Startups 

Nigerian startup Launched To Help Brands Connect With Drivers In Traffic Jams

Nigerian start-up Wrapyt has actually introduced its cars and truck marketing solution that helps brands reach and engage with countless geographically-targeted audiences within cities. Launched in February, Wrapyt has partnered with around 1,000 high-mileage personal vehicle owners and e-hailing motorists who want to have their vehicles covered in adverts for a charge. Its online platform links brands with these chauffeurs, while its internal GPS innovation assists it track each motorist in a live project, produce a “geo-fence” around a particular project area, and generate data such as total miles covered…

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