Nigerian startup Launched To Help Brands Connect With Drivers In Traffic Jams

Nigerian start-up Wrapyt has actually introduced its cars and truck marketing solution that helps brands reach and engage with countless geographically-targeted audiences within cities. Launched in February, Wrapyt has partnered with around 1,000 high-mileage personal vehicle owners and e-hailing motorists who want to have their vehicles covered in adverts for a charge. Its online platform links brands with these chauffeurs, while its internal GPS innovation assists it track each motorist in a live project, produce a “geo-fence” around a particular project area, and generate data such as total miles covered…

Read More

Chad Hallert Joins Foundry as Chief Digital Officer

Foundry, an acclaimed full-service marketing agency, has revealed the expansion of its digital services with the addition of digital marketer Chad Hallert. As Chief Digital Officer, Hallert will manage the digital, social and web departments and will partner directly with clients to reimagine and enhance their digital abilities and performance. This is a new position for the company. “We constantly want to offer our clients with expert-level work throughout all of our service lines. Beyond being a wonderful person, Chad is an accomplished strategist and thought leader in the digital…

Read More