Startups 

Nigerian startup Launched To Help Brands Connect With Drivers In Traffic Jams

Nigerian start-up Wrapyt has actually introduced its cars and truck marketing solution that helps brands reach and engage with countless geographically-targeted audiences within cities. Launched in February, Wrapyt has partnered with around 1,000 high-mileage personal vehicle owners and e-hailing motorists who want to have their vehicles covered in adverts for a charge. Its online platform links brands with these chauffeurs, while its internal GPS innovation assists it track each motorist in a live project, produce a “geo-fence” around a particular project area, and generate data such as total miles covered…

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Advertising Africa Covid19 Government Healthcare Information Services Technology 

Coronavirus: Nigeria to redefine audience measurement in advertising

Nigeria says it is ready to redefine audience measurement in advertising to meet global standards for a robust creative industry as it sets out to combat the likely effects of coronavirus pandemic on the 2020 plans for the industry. The Minister of Information and Culture, Lai Mohammed, on Tuesday, inaugurated the committee named “Task Team on Audience Measurement” during a virtual meeting. According to WARC, a platform dedicated to bringing marketing information to businesses, audience measurement quantifies the number of people in an audience for a piece of content or…

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