Morocco’s Hicham Lasri Produces Louis Vuitton Campaign

Moroccan director, producer, and screenwriter Hicham Lasri is the creative mind behind Louis Vuitton’s latest advertising campaigns for the spring-summer 2020 men’s collection. “Non-conforming and unapologetic,” Louis Vuitton dubbed the collection on Instagram. “Virgil Abloh’s latest campaign highlights the multiplicity of global youth against the unique backdrop of Chefchaouen, Morocco.”e is accompanied by melodies from Moroccan singer Oum.  He shared four short clips of the campaign to his personal Instagram, each showing colourful scenes of Casablanca and Chefchaouen. Lasri, 42, was born in Casablanca. Known by the pseudonym “Daddy Desdenova,”…

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