Startups 

Nigerian startup Launched To Help Brands Connect With Drivers In Traffic Jams

Nigerian start-up Wrapyt has actually introduced its cars and truck marketing solution that helps brands reach and engage with countless geographically-targeted audiences within cities. Launched in February, Wrapyt has partnered with around 1,000 high-mileage personal vehicle owners and e-hailing motorists who want to have their vehicles covered in adverts for a charge. Its online platform links brands with these chauffeurs, while its internal GPS innovation assists it track each motorist in a live project, produce a “geo-fence” around a particular project area, and generate data such as total miles covered…

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Advertising Africa Covid19 Government Healthcare Information Services Technology 

Coronavirus: Nigeria to redefine audience measurement in advertising

Nigeria says it is ready to redefine audience measurement in advertising to meet global standards for a robust creative industry as it sets out to combat the likely effects of coronavirus pandemic on the 2020 plans for the industry. The Minister of Information and Culture, Lai Mohammed, on Tuesday, inaugurated the committee named “Task Team on Audience Measurement” during a virtual meeting. According to WARC, a platform dedicated to bringing marketing information to businesses, audience measurement quantifies the number of people in an audience for a piece of content or…

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African Business News Information Services 

Increase Website Traffic or Visitors – Nigeria Technology Guide

Websites are built for people. The reason you built a website, I imagine is to promote your business to people. However, you need a healthy website traffic to achieve this aim. For most business people after spending a few hundred dollars or thousands of Naira designing a , getting people to visit it becomes the next logical worry. However, you should start thinking about how to drive visitors to your website from the day the thought of first came to you. This article will show you how to ensure you…

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Information Services Technology 

Osinbajo Urges Nigerians to Add Value Through Creativity, Innovation & Use of Technology

*Says university should not just be an incubator of ideas, but also provide solutions to the nation’s challenges *Adds university curricula must be versatile and dynamic to prepare students for the future to solve problems *Artificial Intelligence and Emerging Technologies will change the way we work and our economies “Abundance of natural resources, even talents mean little or nothing unless we use those resources, knowledge and talents innovatively, to create wealth and opportunities. In other words, we must add value. Let me put it differently, the difference between poverty and…

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