BIAT and Backbase power digital banking innovation in Tunisia with a new retail banking app

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(BIAT) – The leading Tunisian bank BIAT has successfully partnered with Backbase, the Engagement Banking category leader, to launch a new and innovative digital mobile and web offer for retail customers that will significantly improve customer engagement, contributing to a greater share of the digital banking market

As part of its mission to be pioneers in banking innovation in Tunisia, BIAT has selected Backbase as its technology partner to deliver a retail banking offer. Leveraging the ready-to-go banking features on the Backbase Engagement Banking Platform, BIAT will now offer an innovative user experience available everywhere, at any time and on any device.

Backbase has successfully translated BIAT’s vision and supported the bank in creating a web and mobile offer for retail customers. Value Digital Services, the implementation and integration partner, was instrumental in setting up BIAT’s digital factory to drive the implementation of the Backbase Engagement Banking platform.

Matthijs Eijpe, Regional Vice President EMEA at Backbase, who was involved in the project from its outset, added: “BIAT has been at the forefront of banking innovation in Tunisia, and with the launch of their new mobile and web retail offer, their customers will benefit from a frictionless user experience giving them more autonomy, saving time while facilitating communication with the bank and managing daily operations digitally. The new platform will help improve the efficiency of BIAT’s operations.”

“BIAT now has strong foundations to become a digital banking leader in Tunisia with the digital factory being the epicenter for innovation. The bank can now continue ongoing development leveraging the Backbase Engagement Platform and string digital teams with the support of Value Digital Services,” says Slim Besbes, Head of Digital Factory at Value Digital Services.

As a leading universal bank in Tunisia, BIAT is a long-standing banking group with subsidiaries in the field of insurance, asset management, investment capital, stock market intermediation and consulting. With a footprint spanning the country, BIAT now has 206 agencies in Tunisia. Nearly 2,000 employees support the bank’s customers across all segments: retail, business, SMEs, corporate and institutions. With a keen attention to social responsibility, BIAT has translated its civic positioning through numerous commitments. The creation of the BIAT Foundation for Tunisian youth, in the spring of 2014, is emblematic of this and anchors this commitment in a lasting way. 

Backbase is on a mission to help banks re-architect around the customer and embrace the paradigm shift to a platform model. The days of being held back by traditional legacy banking technology and infrastructure are over.


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