COVID-19 propelled mobile usage forward that would have otherwise taken 2 to 3 years. In Brazil, Business, Finance and Shopping apps saw the greatest year-over-year percent growth in downloads in Q2 2020 across iOS and Google Play at 220%, 125% and 95%, respectively.
Downloads of Finance apps in Brazil surpassed 184 million in Q2 2020. Part of this growth is due to demand for fintech apps. Among LATAM HQ’d companies, — a payment app was the #1 fintech app by downloads in Brazil.
As we head into the holiday season and 2021, businesses who prioritize mobile will outpace competitors, as mobile represents a significant driver of revenue growth for businesses.